There are several different factors that impact the way in which Google and other search engines rank your website. Link building and keyword loading are big-hitting strategies that naturally get a lot of attention from digital marketers, but social media strategies, such as Instagram SEO, are becoming more popular when it comes to how it … Read more
In a blog, newsworthy content that’s relevant to people working in a certain industry or niche almost immediately brings in people from search engines to get the latest information. There’s also what’s become known as evergreen content which is less timely because it covers a topic that’s of universal or ongoing interest. Evergreen blog posts … Read more
If you run your own blog, but it has recently ceased to function when it comes to engagement and activity, then you may be wondering how to bring your dead blog back to life. With more and more websites setting up their own blogs each day, the competition is fierce. So, if you are wanting … Read more
When Google rolls out a major algorithm update, every website owner in the world holds their breath and crosses their fingers hoping that it doesn’t affect their site’s search rankings and traffic. Every year, Google implements roughly 500 to 600 algorithm changes, but only one or two of those will be major updates that cause … Read more
Now more than ever, various niches and SERPs have become incredibly competitive. Whether the goal is to target keywords for a major pay per click campaign or improve visibility in SERPs as part of a broader SEO strategy, finding the proverbial “sweet spots” where effort, time, visibility and cost are all relatively well-balanced is a … Read more
Whether the goal is to produce a superior pay-per-click marketing campaign or target niche audiences through the power of search engine optimization, understanding the value of keywords is essential to the process. Many years ago, the art of keyword planning and research was simple: find potential targets, stuff content with mentions and reap the rewards. … Read more