A single version of a website offers one design, offer, or angle to interest the visitor. Similarly, emails to a larger email list can suffer from the same problem too. When the design, the offer made, or something else doesn’t sit right with the person receiving it, then it will be less successful than it … Read more
Every business that has a website understands just how important their Google ranking is. The goal is to rank high on the Google search page so that your site gets noticed, and it pushes traffic to your company. As soon as you are bumped out of those top positions, or even worse, off the first … Read more
The history of search engine optimization (SEO) is such that diversification has been often ignored with website owners suffering the consequences of that decision. Essentially, owners found a winning SEO strategy and threw all their efforts behind that single technique to mine it until it was “mined out.” Unfortunately, there have been dire consequences when … Read more
Getting to grips with SEO takes most website owners a little while. There are very few people who are able to instinctively do SEO the right way. It is only natural to turn to the internet for expert SEO advice, but this can sometimes be like opening Pandora’s Box. While there is lots of great … Read more
PR and SEO have always had a symbiotic relationship, but with the recent turn Google has taken, the role of public relations in SEO is more important than ever. We’ve known for a while that SEO needs to be part of a wider marketing approach in order to be effective, and different channels can affect … Read more
The lockdown necessitated by the coronavirus pandemic has thrown up all manner of unique and unforeseen challenges for businesses and content creators. However, being in lockdown is also an opportunity for blog owners to revitalize their blogs and find new ways of reaching out to both new and old audiences alike. Here are four of … Read more