Whether you are a new startup business looking to develop and grow your online presence, or you have been in your industry for some time and have realized it is time to bring your business into the 21st century, SEO is an essential aspect of online success. However, trying to get your head around SEO can be very overwhelming when you first start out. From keyword research to technical SEO and link building, there are lots of different aspects to learn and get right before you can hope for a successful SEO strategy for your business.
SEO refers to Search Engine Optimization and it has grown in popularity over the last two decades, as businesses have discovered how important it is to have an online presence in order for a company to thrive. This has proven to be even more important in recent months when businesses have relied entirely on reaching potential customers online due to being forced to shut their doors by lockdown restrictions.
However, luckily for you, there is a range of SEO tools out there that make the process a lot easier. Yet, with SEO tools popping all over the internet, it can be difficult to know which ones are best. So, we have put together this guide of five new SEO tools that you should definitely give a go!
Google Search Console
Google Search Console is a crucial tool to have on hand when it comes to establishing your own SEO strategy. While you may sometimes see it referred to by its former name, Google Webmaster Tools, it was updated and renamed in 2015. Since then, it has gone from strength to strength and offers users regular updates and relevant useful information. Google Search Console is a free service that is provided by Google which supports you in maintaining, monitoring, and troubleshooting your website’s presence in the search results that Google provides.
Google Search Console can offer you everything you need to know about your website, as well as information on the individuals who visit this. This can then help you make informed choices when creating your SEO strategy. While Google Search Console isn’t the most recent SEO tool, it is tried and tested, and Google regularly updates what it can offer users. The 2018 update released the latest mobile-first indexing feature, which ranks mobile-friendly websites higher in their rankings – something that is very important to Google.
The Moz SEO software has gone from strength to strength since it was first established, and even though the company has been around for some time, it has gone back to its roots by now focusing on tools that assist with the essential areas of SEO. If you are new to the world of SEO and are looking for a tool that can offer a comprehensive list of tools, then Moz Pro is the one for you.
There is a MozBar Chrome extension, which makes it easy to use and offers useful proprietary metrics that you will find still being used in boardrooms today. The tools it provides are perfect for small businesses that want to be able to manage their SEO strategy all from one place. With this in mind, it is definitely one of the most important SEO tools currently out there, as it can help with everything from site audits to analyzing SERPs, and even researching your competitors. It also stays relevant by staying up to date with all of Google’s updates – even though they can feel weekly rather than monthly sometimes!
SEMrush SEO Toolkit
The SEMrush SEO Toolkit is one of the most informative and knowledgeable SEO tools currently on the market and really is an all-in-one marketing tool. While you do need to have some prior knowledge of SEO to really get the most out of this platform, their new online Academy and how-to guides mean that you can learn a lot from this tool as well.
SEMrush SEO toolkit provides you with an initial audit of your website so that you can have easy access to all the information you need to really get to know your SEO and how you can improve it. No SEO strategy is perfect but with SEMrush’s help, you can learn invaluable information through its robust and elaborate dashboard, as well as learn more about your competitors’ metrics.
If you aren’t already aware of the importance of considering local SEO when considering your strategy and techniques, then this new SEO tool is an essential for you. Having only been released this year, it hasn’t yet received the praise that it deserves. However, it is a free tool to help assist you with SEO by providing insights on Google search capabilities, by analyzing over 60 million search queries in the US.
Developed by Local SEO Guide, it can track data from across the different search features that Google provides, from job listings, to knowledge panels, and local packs. While you may think that this is feature that you have used before, local-pack-meter is different because of the sheer quantity of data is can access. This is such a valuable tool as the bigger the sample size during analysis, the more accurate, representative, and informative the data will be.
As one of the most popular SEO tools on the internet, Ahrefs is one tool that SEO experts just can’t afford to live without. While it provides you with all the valuable data around trends and keywords for specific search terms, it can also take it even further with its site audit feature. This is a relatively new and developed feature that searches for any broken links on your site, which could damage how user-friendly your site is, and how well you are ranked by search engines such as Google. With is also being able to provide an overview of data on which pages from your website are performing the best, it is hardly surprising that this tool is seen as worth trying by all SEO experts.
The internet is now full of programs and tools that offer to help assist you with your SEO strategy. However, with this guide of the tools to check out in 2021, you can separate the wheat from the chaff and allow your SEO to reap the rewards.