10 Reasons Guest Posting Continues to Be a Fantastic Tool in 2023

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By Boris Dzhingarov

Guest posting is an SEO tool that has been around for years and has been used by individual business owners, and agencies alike.  In fact, we’d go as far to say that it’s incredibly valuable in the internet marketing world, and one of the main tools that businesses have at their disposal for organic marketing. It is no surprise, then, that despite the latest Google update, it will continue to be a great SEO tool in 2023 and beyond. Here are ten reasons why guest posting continues to be a fantastic tool in 2023.

1. Establishing Authority & Credibility

Guest posting is a great way to establish yourself as an authority and trusted source of information in your niche or industry. When you write articles on other people’s sites, you gain credibility with readers who may not know about your site yet but could become loyal followers as they learn more about what you have to offer. This can lead to an increase in traffic and a boost in search engine rankings.

2. Generating Quality Traffic

Guest posting can help you generate quality traffic, as readers who find your article will be likely to click through to your site or landing page if they enjoyed what they read. This type of organic traffic is highly valuable, as it shows that people are actively looking for the information you provide and are more likely to purchase from you or sign up for your services. The important point to note here is that your guest post needs to be quality.  You can’t just write any old thing in ten minutes and shoot it over to a webmaster in exchange for a link.  We mean, technically you can, but you won’t see any traffic come to your site in return if you do this.

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3. Building Relationships & Networking

Writing guest posts allows you to network with other website owners and bloggers in your field. You can use this opportunity to build relationships with influential people who could potentially send more visitors, customers, or clients your way by recommending your content if it’s good.

4. Increasing Brand Awareness

When you write a guest post, your name and website is usually featured at the bottom of the article. This is a great way to increase brand recognition, as it provides readers with an easy way to find out more about who you are and what you do. Some business owners will even go as far as writing numerous posts for one website – not just to boost their SEO but to boost their brand awareness too.  This can be a great idea, especially if you’re in an oversaturated niche.

5. Expanding Your Reach

When you write on other sites, you can reach new audiences that may not have heard of your site or services before. This can help to expand your customer base and grow your business in ways that organic SEO alone cannot accomplish.

6. Gaining Valuable Backlinks

Guest posting is a great way to gain valuable backlinks from other websites with high authority. When you link to your own website in a guest post, it shows search engines that your site is important and helpful to readers, which can increase your rankings in SERPs (Search Engine Results Pages). Do make sure that the sites you are posting on are credible, however.  Links from spam websites could end up harming your website.  A trusted SEO agency can help you with this if you’re unsure.

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7. Enhancing Your Reputation

Writing quality content on other sites will also help enhance your reputation among both readers and search engine algorithms. This can lead to more people trusting and visiting your own site for the information they need.  This is especially true if you can secure publication on a well-known site.

8. Generating Leads & Sales

If done correctly, guest posting can help generate leads and sales for your business or services. You can include calls-to-action at the end of each post to encourage readers to take action, such as signing up for your newsletter or purchasing a product from your site. This can be a really easy form of marketing.

9. Saving Money & Time

Writing for other sites is usually free, or low cost, unlike other forms of digital advertising such as PPC (Pay Per Click). This can save you a significant amount of money and time that could be better spent on other aspects of your marketing strategy. Of course, you could always hire an agency to write and publish guest posts for you, but even if you do that, you’ll find the cost is still less than a regular PPC campaign would be.

10. Improving Your Writing Skills

Writing guest posts can help you become a better writer by giving you an opportunity to practice your skills in different styles and formats. As well as improving the quality of your articles, developing these skills will make it easier to effectively communicate with target audiences in the future. Most sites that accept content will ask for articles to be written in a certain tone, to a specific word count, etc. This can be challenging but if you can manage it, you will be building your own skills in the process.  Your improved writing skills can then be used for writing on-site blog content and better web content.

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In conclusion, guest posting is still one of the most effective SEO tools around in 2023. It can help you gain more readers, increase your brand recognition, build relationships with other influencers in your field, and generate leads and sales for your business, all while saving time and money. What’s not to love?

If you’re struggling to start a guest posting campaign yourself, why not get in touch with us?  We have a team of excellent writers and a database of more sites than you could think of that accept guest post content.  Let us do the hard work so you don’t have to.