Press Release Outreach

If you want to be able to reach the pinnacle of success and popularity online, you’re going to need the press on your side through a successful press release outreach campaign. The online press is global in nature, like the internet itself. It is, therefore, even more important that you communicate in the right way for brand mentions, links, and overall higher digital exposure.

Clear Statements

When you are communicating with the press, it is important to remember a couple of things. First and foremost, journalists are under no obligation to be nice to you. If the statements you release to the press aren’t clear, if they leave room for the kind of ambiguity that will attract significant interest to their media outlets, you can be sure that some journalists will be itching to use it against you. In today’s fiercely competitive environment, where rival businesses use some absurdly underhanded tactics to undermine one another, clear communication is essential. All of us here have experience in SEO, and in marketing our own ventures. We, therefore, have a good understanding of how to best approach the press and how to craft the kind of press releases that will help your SEO.

Individual Outreach

Crafting a general communication to be disseminated to a variety of media organizations requires a very different approach to the more targeted messages you will want to send your key influencers. Key influencers are the people whose endorsements will carry the most weight. In many cases, winning these people over is enough to cause a significant uptick in interest in your business and, therefore, an organic improvement in your SEO.

The more targeted your communication – in other words, the smaller the audience – the more focused they need to be. A more personal message requires a more personal approach. It takes an experienced copywriter to tread the line between selling to and connecting with, the reader.

Follow-up Communications

Many marketing campaigns will require multiple communications to be issued as the project progresses. Each time that you issue a wave of communications, you should be seeking to ensure that they include all the information you want to communicate, in a clear and concise way. Ensuring that your press releases exhibit consistency in terms of both tone and quality is important in getting journalists to pay attention to you. Naturally, they will prioritize the communications that they find the most well-written and enjoyable to read.

If you are preparing to launch a project or product and you have a message to communicate to the press, our team of experienced copywriters can help you. We can write press releases for a range of audiences, both general and technical, to deliver your message efficiently.

Top Quality Press Release Outreach

Every single business has unique priorities and objectives. This is why your media outreach and PR distribution campaigns have to be completely unique. The ESBO team will work with you to create a perfect 100% bespoke press release campaign based on your unique requirements.

The ESBO advanced influencer and media outreach service is created based on the following main components:

Press Release Outreach Engagement

The press will only take you seriously when you give them a good reason to do so. The very best media outlets in the world just want the best and most insightful insights delivered to readers. That is why we always monitor trends to guarantee that the press releases sent out are noticed. Our media relationships are perfect and yours will be too because of a focused attention to detail.

Finding Your Target Audience

Successful press outreach is impossible without targeting the best sources at the best possible time. This is why it is so often outsourced, even by the top businesses in the world. Also, it is important to know where to find the best sources.

The ESBO team has the huge experience you need to easily assess and analyze the platforms a business needs to focus on with the main goal of finding the ideal target audience. It does not matter what your ideal target customer is. We will locate them and target them.

Press Release Outreach Timing

When creating an effective media outreach campaign, we have to consider timeliness. This is one factor often neglected, which leads to disastrous results.

Different audiences are much more engaged and active during early mornings. Others have to be engaged during the afternoon. The outreach strategy we create is going to deliver based on this timing factor, and many other little things we take into account.

Quality Connections

Any business wants a feature in large international publications but that might not bring in the best results. In most cases, having effective connections with smaller, niched media brands is more effective.

Our team of experienced professionals will identify relevant business connections that guarantee the best possible coverage.

Integrated Marketing And PR Solutions

When developing a wide PR strategy, media outreach and press release distribution stand out as the main components. ESBO creates bespoke outreach and digital PR services based on the available budgets and commercial objectives of our clients.

Get in touch with one of our press release outreach specialists now!