Boris Dzhingarov Search engine optimization has long moved away from ranking criteria like keyword density, while link spam and poor-quality content will hurt your page. SEO is evolving to focus more on things like brand name recognition and trust. This is why it’s essential for website owners to understand the importance of brand mentions as search engines … Read more
The new year is upon us, and now is the perfect time to reflect on what went wrong in 2018 and turn over a new leaf. 2018 saw its fair share of changes and we can expect 2019 to be no different. Google is now in full mobile first mode, brand mentions are the new … Read more
2018 was a big year for SEO. Whether it was the recent changes in Google’s management team, the numerous algorithm changes and the “YMYL” debacle, or the advent of mobile first indexing, SEOs everywhere had to reshuffle their deck and find ways to cope with these new realities. It also offered us a glimpse into … Read more
While the benefits of SEO are obvious to those of us in the know, a lot of people may still be suspicious about it. Many businesses are still lagging behind and reluctant to focus more of their marketing dollars towards SEO. However, ignoring SEO today is a surefire way to get overshadowed by your competition, … Read more
Too many people tend to have tunnel vision when it comes to SEO and only seem to want to focus on the big G. The reality is that while Google holds a significant majority of the search engine market, it could actually pay to give a little more attention to its competitors. Literally billions of … Read more
They often say that familiarity breeds contempt, and the same can be said about your blog. While it may have performed well for much of its life, the truth is that people have short attention spans and are always looking for something new. While they might not completely abandon your blog, they might start to … Read more