Boris Dzhingarov Every business that has a website understands just how important their Google ranking is. The goal is to rank high on the Google search page so that your site gets noticed, and it pushes traffic to your company. As soon as you are bumped out of those top positions, or even worse, off the first … Read more
The history of search engine optimization (SEO) is such that diversification has been often ignored with website owners suffering the consequences of that decision. Essentially, owners found a winning SEO strategy and threw all their efforts behind that single technique to mine it until it was “mined out.” Unfortunately, there have been dire consequences when … Read more
Getting to grips with SEO takes most website owners a little while. There are very few people who are able to instinctively do SEO the right way. It is only natural to turn to the internet for expert SEO advice, but this can sometimes be like opening Pandora’s Box. While there is lots of great … Read more
PR and SEO have always had a symbiotic relationship, but with the recent turn Google has taken, the role of public relations in SEO is more important than ever. We’ve known for a while that SEO needs to be part of a wider marketing approach in order to be effective, and different channels can affect … Read more
The lockdown necessitated by the coronavirus pandemic has thrown up all manner of unique and unforeseen challenges for businesses and content creators. However, being in lockdown is also an opportunity for blog owners to revitalize their blogs and find new ways of reaching out to both new and old audiences alike. Here are four of … Read more
Google’s featured snippets feature is a relatively new addition to its search engine results pages, but it is one that has proven enormously powerful for both website owners and search engine users. In fact, many SEO experts are now beginning to view the featured snippet as being just as important as hitting the first page … Read more