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How to Use Google Trends for Keyword Research

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By Boris Dzhingarov

Keyword research is crucial for search engine optimization because of how Google and other search engines work. Users perform searches using keywords and queries (search ...

A Guide to Buyer Intent Keywords

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By Boris Dzhingarov

Buyer intent keywords are terms that people use in search engines when they’re closer to making a purchase or taking a desired action. Unlike general ...

Which SEO Jobs are Most Likely to Be Impacted by AI?

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By Boris Dzhingarov

The digital revolution that we are witnessing today is complex and ever involving, including both human creativity and technological advancement. The fast pace of this ...

How Important are Backlinks for E-E-A-T Content?

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By Boris Dzhingarov

In the vast, ever-evolving world of digital marketing and search engine optimization (SEO), backlinks have long been regarded as an essential factor for improving website ...