There are many ways to conduct user research, and there are numerous UX research tools available. We’ll look at customer engagement software, survey creation tools, and usability testing methods, as well as the tools needed to conduct these studies. Each tool has its own advantages and disadvantages, so you’ll need to choose the right one … Read more
When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going to be the easiest part. However, unless you are a professional content writer, coming up with great content for this page is not always as … Read more
When it comes to meeting a business’s marketing goals, there are several critical components to put in place, including effective landing pages complete with compelling CTAs. Effective landing pages will increase the chance of converting strangers on your website; however, they’re not going to work if nobody ever sees them. A landing page has the … Read more
CAPTCHAs are all around us. At this point, most of us have accepted them as a normal everyday occurrence when using the internet. However, their use is still heavily debated by experts behind the scenes, and site owners need to weigh the pros and cons carefully before deciding to add a CAPTCHA to any part … Read more
When building a website, most people think about things like how and where to put calls to action, which keywords to use, and design elements like color schemes and pictures. But very few understand how important it is to make their site accessible to everybody, including people with disabilities. Many will also be surprised to … Read more
Pillar pages are an essential part of today’s inbound digital marketing campaigns, and they form one half of a Pillar – Cluster SEO strategy. To explain the meaning, role, and importance of pillar pages, a definition of the term is necessary. Pillar Page: Definition The pillar page is a central page of umbrella content that … Read more