Guest posting is not a new term for most people who are interested in SEO. Guest posting is a strategy that involves writing blogs for websites other than their own. The author is a guest on another blog or website. This was once one of the most effective and popular options for building backlinks and promoting your blog or website; however, over time, Google has begun to put stricter limits on guest posts, and you need to put more effort into getting them right in order for them to have the effect you want. But, is guest posting still effective in 2023?
Over the past few decades, guest posting has been developing and evolving to help SEO. But what about the future of guest posting? Is guest posting still going to be as effective in 2023?
The Definition of Guest Posting
Guest posting is a strategy that involves somebody else writing for a blog or website that doesn’t belong to them, with the permission of the website owner. A guest author should write content for the blog based on the niche of the site. Every blog or website has an audience that wants content that is specific to the niche that they enjoy reading. If you want to guest post, then you need to write in line with the niche of the site.
For example, if you have a blog about marketing and want to guest post for more brand awareness, you might want to look for another marketing blog or a site that posts similar content to you, so that you can guest post on a related topic such as TV advertising or social media marketing. Once you have written the content, you can then link back to your website which creates a support signal with search engines.
Along with building links, guest posting is also an effective way to connect with other site owners and bloggers, and website owners. This will help you create more visibility and exposure. Guest posts will expose your content to a new, broader audience, aiding in the growth of your website or blog.
Benefits of Guest Blogging
There are lots of reasons to guest blog. Some of the main reasons why people guest blog include:
- Improve Your Network
Guest posting always benefits your professional network of website owners and bloggers. It can help with having your products reach a wider audience, boost engagement, get more interest in events, and much more. With guest posting, you can find more long-term partners and opportunities over time.
- Improves Backlink Profile
One of the main reasons to guest post is that it strengthens your backlink profile. Typically, the site will allow contributors to leave one link back to their website, which can benefit your SEO in many ways. These backlinks are easily accessible by search engines.
- Improves Social Media Presence
Guest blogging can be an ideal way to increase the number of times that your content is shared on social media. When you author a post for a blog that is relevant and reputable, they are vouching for your brand. Many blogs and websites allow you to connect your social media accounts on your blog posts, which makes your social media account more appealing and trustworthy.
Will Guest Posting Be a Good Strategy in 2023?
Over time, guest posting has been less and less of an effective strategy due to Google putting more restrictions on the strategy. Google is all about the customer experience, and when it comes to guest posts, it’s important to make sure that you are keeping all guidelines in mind. While it might not be as easy in 2023 to get amazing results from basic guest posting, there are some guidelines to follow to ensure that it is effective for you.
- Focus on Providing Value
Guest posts that are too salesy or focus more on marketing are less likely to do well in 2023. With Google now putting more and more emphasis on content value, particularly with the release of the latest Helpful Content update, it’s crucial to make sure that your main aim when guest posting is to provide interesting value and help readers out with something.
- Get to Know the Audience
Before you write and publish a guest post, it’s a good idea to get to know the audience of the site that you are writing for. This will help you write something that is highly relevant and interesting to them. Understand the audience well, and you can figure out what their pain points are and what they require solutions to, in order to provide this in your guest post. A guest post that answers questions or provides solutions to problems will encourage readers to click on your link and find out more about your brand and what you do.
- Only Write on Relevant Sites
Some blogs and websites will accept guest posts from pretty much anybody, on any topic. However, while this might be tempting if you are struggling to find blogs and sites that are going to accept your work, it might be best to avoid these types of sites. This is because they don’t have a real niche or audience, and your posts aren’t going to get as much attention. Along with this, Google may see some of these sites as spammy, ending up with your guest posts getting flagged for the wrong reasons.
- Write Something New
Once you have found a site that will accept your guest post and is relevant to your audience and niche, it’s important to write something that is new and interesting. There is a lot of content out there on the internet today, and chances are that if you are writing for a reputable blog or site, they will have covered a lot. Therefore, it is important to take the time to come up with something that has not already been covered.
Guest posting was once one of the top strategies for SEO. However, with Google getting stricter, getting good results from guest posting is not going to be as easy in 2023. With the right strategies, you can make sure that your guest posts are helping you get the SEO results that you want.