It’s no secret that outbound links can help a webpage or even a website to become more prominent. Link building refers to a type of SEO campaign that works to bolster a website’s SEO rankings through targeted keywords and anchor text, website authority, and other elements. If you are about to embark on a link building campaign or simply to develop a long-term strategy, your plan has to include diversification. Here are all of the reasons why a diverse link building strategy is the only way to go.
Because It Is the Entire Point of a Successful SEO Strategy
The successfulness of your link building strategy teeters on how much you gain for all of your efforts. Coming up with the content for a link building campaign, including developing a list of long-tail keywords, adding variety to the anchor text, and even evaluating the authority of the websites your links will be appearing on takes tons of work. You might end up creating hundreds of links, only to see small periodic boosts in ranking. If you are hoping to have your work pay off, you need to have a diversified link building plan. Using the same types of links that contain the same anchor text just won’t have the kind of effect you are looking for.
More Visitors Will Land on Your Website
While the end goal of link building is to help boost website ranking, ultimately you want and need to have more individual website visitors. When properly done, link building actually helps to lead interested web users in the right direction, which, of course, is your website. Link building is detailed, tedious, and it also takes time. As you check your all of your website metrics, see how they correlate with your link building efforts as well as visitor numbers and bounce rates. Good link building strategies make use of highly quality content and links to entice visitors into going to your website.
To Avoid Penalties
Although link building can be an impressively helpful tool, it also comes with potential pitfalls, mostly in the form of penalties. Whenever a search engine suspects what they deem to be manipulation, they can dole out serious penalties. While link building is a standard practice in the world of SEO, search engines unfortunately don’t feel the same way. When you diversify your link building strategy, you essentially cover your bases. If your links are too obvious, then you can be penalized in a lot of different ways. Avoid having to appeal your case or work extra hard for months regaining your lost rankings by employing a diversified link building plan.
It Helps to Gain Authority
Even if your website is chock-full of great, unique information, written in a well-organized format, it can be hard to get noticed. The fact of the matter is that website authority counts for a lot. The more authoritative a website is, the more likely it is to be linked to other websites. Therefore, if you are going to gain more authority, you had better get adding more links. On the other hand, you still want to take a slow and steady approach. Over time, you should be link building via different types of links, to various websites, in as many ways as possible.
Diversified Link Building is Just More Effective
Whether you do all of your link building yourself or outsource it to an agency, there is going to be a big investment. Over time, you will see what the results are and whether you are going to have to make changes to your plan. With a diversified plan, you will see changes with each new link secured. By contrast, you will feel like you are spinning your wheels if you are to take a less nuanced approach, and are intent on submitting identical links to the same websites. The effectiveness of diversity within a link building campaign is simply incomparable.
To Help with Branding
Branding is the primary marketing method for websites that want to stand out and stay in the minds of consumers. Promoting a website brand by way of link building is much like buying airtime on television on radio. Via repetition, your website’s brand will resonate throughout the web, helping it to become more relevant within your niche. Of course, you will need to actively work on other forms of branding and marketing, in conjunction with link building. The good news is that effective and diverse link building strategies make branding impactful because each link back to your website helps exponentially for search engine indexing purposes.
Because Every Individual Link Helps Differently
A backlink from one website might not be weighed the same as a link from a different site. In actuality, very few websites are going to be weighed exactly the same. While you might want to build links on websites that have the highest levels of authority, it also helps to spread out links over different web properties. Authority isn’t the only factor that will help with your efforts. Gaining links from websites that are within your niche, are updated frequently, or have high numbers of visitors can also be quite helpful. Consider every single link that you gain via your link building efforts, and realize that each one is going to help you in a different way.
Some websites have ongoing link building campaigns that never end. They can spend lots of time combing through old links, seeing which ones are broken and need replacing. On top of that, new long-tail keywords might need to be added into the rotation, with less effective anchor text being taken out. Having links that appear on blogs, authoritative news sites, included in guest posts, in the text of YouTube videos, or in social media posts are all different ways you can have a fully diversified link building strategy. A good plan includes links that don’t look awkwardly inserted, or try to stuff a bunch of keywords into barely legible blocks of text. Overall, they focus on the quality of the content itself and considers keyword and anchor text as supporting secondary factors.