Why It Makes Sense to Hire a Marketing Company to Perform Guest Posting Tasks

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Why It Makes Sense to Hire a Marketing Company to Perform Guest Posting Tasks

If you run a business, then you may have already heard of guest posting being an effective way to get in front of a wider audience and improve your SEO efforts. Guest posting involves creating and publishing blog posts on another website or blog, with the permission of the owner, to get more backlinks to your website and put your brand out there in front of a larger audience. However, guest posting can be quite a time-consuming process. Most of the time spent will be outreaching to blog and website owners, looking for the best blogs and websites to post on.

Since guest post outreach, coming up with topics and working with website or blog owners to get your guest post published and live can take up so much time, you may want to consider doing this by outsourcing the work to a marketing company. What are the benefits of outsourcing to a marketing agency or professional when it comes to guest posts?

Save Time

One of the main reasons why businesses outsource to a marketing agency or company when it comes to guest posting is that it will save you a lot of time. Reaching out to website owners, finding suitable websites for guest posting on, and coming up with topics before creating and publishing the post can take up a huge amount of time. For many business owners, this might simply be time that they do not have when they need to focus on the day-to-day running of the company. Outsourcing allows you to focus on the most important things for your business while you have peace of mind about your guest posting strategy.

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Save Money

While it might seem counterproductive to pay a marketing company to do your guest posting for you, the truth is that over time, this could help you with saving money. Doing your own guest posting can be an overwhelming process if you are not sure where to start or if you have never done it before. By relying on professionals who have experience with the strategy and a list of website and blog owners that may accept your guest posts, you can not only get your content out there sooner, but there’s also a lower risk of you losing money from it. While not every guest post is going to be a massive success, getting it wrong could lose you Google rankings and even cause your profits to drop.

Get Better Results

Writing a blog post and getting it posted on another website or blog seems easy enough, right? However, when you actually start doing it, you might find that it’s harder than you realized. The internet is so saturated with content right now that when it comes to coming up with guest posts, you need to focus on creating something that is unique and interesting. Guest posting isn’t just about writing a post and then putting it on a blog or website – you need to conduct a lot of research and make sure that you are posting a topic that hasn’t been covered before on the blog, on a blog where your target audience will be reached. A marketing company will have the expertise and experience necessary to do this well, and ensure that you get the best results from the effort.

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Improve SEO

Guest posting is a search engine optimization strategy, so you should always approach it from this angle. Because of this, it’s not just about making sure that you are guest posting content that is relevant and interesting to your readers, but also making sure that you are hitting the right keywords. Keyword research and ensuring that all relevant keywords are included naturally in the content is key to ensuring that you get more from your guest posts in terms of search engine rankings.

More Consistency

When it comes to guest posting, it’s important to be consistent – something that might not always be easy when you are focusing on everything else that you need to do to run your business on an everyday basis. It is all too easy for your guest posting strategy to fall to the wayside if you are doing it all by yourself and have other things to focus on. With the help of a marketing agency or company, you can ensure that your guest posts are done on a consistent, regular schedule. The marketers at the company can focus solely on getting your guest posts out there, while you have the time necessary to get everything else done.

Stay Up to Date

SEO and guest posting in particular is always changing and evolving. A few years ago, you could get good results from posting a guest post on any old site and including a link back to your business. However, this is no longer the case and taking that route is more likely to penalize your business rather than help improve your search engine rankings and traffic. Working with a marketing company will help you ensure that you are not employing any outdated SEO or guest posting tactics that no longer work.

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Expert Advice

Finally, outsourcing your guest posting strategy to a marketing agency will give you access to expert support and advice. You will be working closely with people who are well-versed in the industry and understand what works and what doesn’t. They can inform you immediately of anything that might have an impact on your content and guest posts such as new Google algorithm updates, and are likely to have a lot of contacts that they can quickly reach out to so that you can get your guest posting strategy off the ground sooner. You’ll be able to go to them for advice on anything from topic ideas to including keywords in your content, how often to post, and more.

Guest posting is still an excellent strategy to use if you are interested in broadening your reach and getting quality backlinks to your site. However, it is not always easy to get right and can be quite time-consuming. Because of this, it is worth outsourcing to a marketing company.