When you are selling online, you need to know where the traffic to your site is coming from, what market strategies are working the best, and whether there are any changes you can make to improve the size of your customer base. Information such as this can be vital and mean the difference between the success and failure of your venture. There are many online tools to help you with this, and here are details of a few to help you achieve your aims. They are not in any particular order.

Google Analytics

Goggle Analytics is one of the most popular aids for understanding your data, partly because it is free to all users. It can be complex to use for those that are new to it but, basically, it will provide all the information you need. Google Analytics will let you know who is visiting your site, how they interact with it, and what decisions that make after those interactions. It will also let you know information such as customer lifetime value and average order value.

It is one of the best-known analytical tools, which can be used on any type of device and will account for your website, social media. and apps.

To make the best use of it you need to understand the format of the data that is being provided, but you can always visit the Google Analytics Academy to get help with this.

Fireclick

Fireclick makes analytics simple by using a hosted application service. This solution automatically gathers and stores data for all types of online businesses. Some experts say that the suite of Fireclick tools is unmatched in the industry and best of all there are no fees to set it up, for training or for consultations. If you want analytics from search engines, e-mails, and affiliate programs, Fireclick is worth considering.

Clicky

Although Clicky originally targeted smaller websites, it has become a very powerful real-time analytical tool. It provides the location, language, device, and browser, among other information.  It will filter out any spam in the results so that you can be sure of accurate data regarding your site. Clicky will also let you know which areas of your website are getting the most interest, which can be a huge help in deciding what issues need more or less work on them.

It is popular with businesses of all sizes now, as well as bloggers and marketers.

If you have just one website with no more than 3000 daily views, you can use Clicky free of charge. There are three other monthly packages for people with more sites and traffic which range from $9.99 to $19.99 per month.  They also offer custom features, but you have to get a quote for those.

It may not have some of the CRO features that other analytical tools have, but it is trustworthy and reliable, can be accessed from a mobile device, and will provide as much information as most business owners need.

Woopra

Woopra is a free site that works with WordPress or Vbulletin forums to provide real-time statistics. Its data is simple to access, and you can set up custom alerts to give you information on IP addresses, titles, locations, etc. It integrates well with marketing software, helping companies to make better choices for their marketing campaigns.

It has many features that are very useful and there are some experts who say it is more comprehensive than any other analytical tool on the market.

Kissmetrics

Kissmetrics is an analytical tool that can assist you with understanding how your website and its visitors interact. It will measure the key metrics and help you to optimize your coin version rate. It is simple to set up; all you need to do is to enter their tracking code on your site. The results will then show up directly on the online dashboard.

Every visitor to your site is recorded, and based on user experience, this information will let you interact with them in a more meaningful way. The detailed information about each user will also enable you to establish more targeted marketing strategies, helping to increase the conversions on your site.

It is not the cheapest analytical tool on the market, and you do need to get a quote for your own website. However, from the reviews it receives from its users, it appears to be worth the cost.

Moniforce’s webSensor Enterprize

The whole idea of analytical tools is so that you have the insights into your visitors that you need to decide whether changes should be made and where, how to attract more visitors and make visitors return more often. This, in turn, will increase the conversion rate from user to customer, enhancing the effects of your online marketing strategies. Moniforce’s webSensor Enterprise is a high-quality analytical tool that will help you with all of these areas in a simple and efficient manner.

All Businesses Need Analytics

The information and data that analytical tools provide can be very important for any business. Without them, they will not have any idea which marketing strategies are working and what areas they need to target. The biggest problem often is understanding the data you are provided with, as if you do not know what it is trying to tell you, you will not be able to make the best use of it.

There are specialists that can help you with this. Usually, marketers know what the data means, but there are others that you spend their working life helping businesses to increase their customer base with the results of their analytics.

This is so important to the success of your business and if you cannot comprehend all the facts and figures provided by the tools, you should take advice from a professional in these matters. They often work on a freelance basis and will not cost you a fortune, but they could help you with the growth of your venture.