If you want to set up a website, there are several content management systems to choose from. WordPress is one of the most popular, and you might have heard a lot of good things about it. If you’ve been online today, chances are that you’ve already visited a WordPress website. After all, WordPress is the most-used website platform around the world today. It powers a huge range of websites from eCommerce stores to news websites, blogs, business websites and more. If you want to build a website, there’s certainly no shortage of content management systems (CMS) and other website builders to choose from. But is WordPress your best option?
One of the main reasons why more individuals and companies use WordPress for building websites is because this CMS is very user-friendly. You certainly don’t need to be a tech guru to maintain and update a WordPress website. In fact, you can easily do it yourself even if you don’t have any formal training in web design and development or coding. The backend navigation is intuitive, clear, and uses easy to understand language.
It’s Widely Used
There’s no denying the fact that WordPress is the most widely-used CMS out there. One of the main statistics that prove just how effective WordPress is as a CMS is that it is used to power almost half of the websites currently online today – 40%, to be exact. And, around 12% of the biggest and best performing brands around the world use WordPress for their website. Every day, over five hundred new WordPress websites are created.
It’s Easy to Customize
With tens of thousands of themes to choose from including hundreds of free options, customizing your WordPress website has never been easier. Once you have chosen the most suitable theme for your branding and the type of experience that you want visitors to have on your website, you can easily customize the format by changing the fonts, colors, menu content, channel names and more. With WordPress, two different businesses can easily use the exact same theme to create two websites that look and feel completely different. And, with design tools like Elementor or WPBakery, you can take it even further and create a completely custom design for your website while maintaining an easy-to-navigate WordPress backend.
It’s Great for Content
WordPress is the most ideal choice of CMS for any business that uses content to market their brand, products, and services. This is because with WordPress, you can easily store and display all manner of content. Whether you’re writing blog posts and articles, posting photos, uploading videos, or displaying graphics and images on your website, all you need to do is select the relevant block. How you choose to display a combination of different content types on a page is completely up to you.
Another massive reason why 40% of websites today are built on WordPress is because it’s a great SEO option. The internet is a huge place and online business is getting more and more competitive, which means that ranking highly in search is absolutely essential for any website. Even Google, which is the biggest and most-used search engine in the world today, has given WordPress an amazing 99% approval rating and stated that it is the best choice of CMS for SEO. You can easily manage your SEO with WordPress even with little experience, thanks to the backend that allows you to make modifications to everything including title tags, meta tags, URLs, and image alt tags.
There’s a Plugin for Everything
A plugin is an additional functionality for your website, and one of the main reasons why WordPress is the best CMS option for plugins is that there are just so many of them that are created for WordPress or compatible with this platform. Some of the most popular plugin options include ones that are designed for certain activities such as collecting data or creating interactive forms, along with analytics and monitoring plugins that allow you to track the performance of your website easily. With over fifty thousand WordPress plugins currently available on the market, there’s certainly one out there for anything that you might want to do online.
Is WordPress the Right CMS for You?
Popular opinion may be that WordPress is the best CMS option – but is it the best one for you? There are several things to be aware of when choosing a CMS, including your skill level, your budget, and what you want to do with your website. Although WordPress is the most widely used CMS today, you might find that other systems such as SquareSpace, Joomla, Drupal, or even Shopify are a better fit for your needs. Consider the following:
- Your Skills: Consider how good you are at web design and coding when deciding which CMS to use. If you’re going to hire a web developer to set up and maintain your website for you, this might not be an issue. But if you want to be hands-on, WordPress might be the best option for you if you don’t have a lot of design and coding experience.
- Your Website Purpose: WordPress is an idea option for a news site, blog, or business website. WooCommerce can be used to create an eCommerce store, but if the main purpose of your site is to sell online, you might find that it is easier to use a purpose-built eCommerce platform like Shopify.
- Your Budget: Finally, consider how much you want to spend on building your website. If you’re on a small budget, WordPress is a very affordable option, with plenty of cheap and effective hosting plans, even if you go for a dedicated server or managed hosting. On the other hand, other CMS options can be more expensive to run on managed or dedicated hosting as fewer companies offer this.
If you want to build a website for your business, online store or blog, there are plenty of great reasons to consider WordPress. It is user-friendly, popular, and offers thousands of customization options.