PR and SEO have always had a symbiotic relationship, but with the recent turn Google has taken, the role of public relations in SEO is more important than ever. We’ve…
Category: SEO
How to Identify Your SEO Weaknesses
No matter how much you’ve worked to build your website’s SEO, there will always be some areas where you can improve. And it’s your responsibility as a website owner to…
How to Rank in Google's Featured Snippets
Google’s featured snippets feature is a relatively new addition to its search engine results pages, but it is one that has proven enormously powerful for both website owners and search…
Do You Really Need a Big Budget to Achieve the Best SEO Results?
When it comes to marketing, one of the most common mistakes that businesses make is to throw money at their marketing department without giving much thought to how it is…
Don't Let Covid-19 Kill Your SEO - 7 Tasks to Tackle in Self-Isolation
Covid-19 is wreaking the kind of economic destruction that few of us have ever witnessed before. The impacts of the pandemic on businesses vary from industry to industry, but SEO…
Tips for Rehabilitating Your Site after a Google Penalty
Google works hard to keep its search results as clean as possible, giving priority to high-quality websites and relegating low-quality results to relative obscurity. Unfortunately, some legitimate websites inevitably get…