When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going…
Category: Copywriting
Understanding the Difference Between Copywriting and Content Writing
The written word is a powerful tool but it’s also a complex instrument. Brands rely on words to reflect their values, reach their target audiences, and engage potential customers. From…
Why Accuracy Is Vital in Finance and Health Content Creation
It should go without saying that quality content should always be accurate, no matter what the niche. However, when it comes to industries that are strictly regulated, it is even…
7 Tips for Levelling Up Your Content Strategy in 2021
Content marketing acts as a lever on organic traffic when handled well. However, if you are failing to capitalize on potential opportunities, you’ll find that less traffic is available to…
8 Top Skills to Look for in an SEO Content Writer
Being an SEO content writer is not something everyone can do. Sure, people imagine that because they tap out emails regularly, they can write an article. Or because they wrote…
Tips for Writing Content in Boring Niches... Concrete Anyone?
Whether a topic is boring is, perhaps, subjective. After all, some people swoon over concrete articles and in-depth research papers on advanced electronics. But unless you are an expert in…