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09Apr
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The Role of AI in Content Marketing
By Dimitry Karloffin Copywriting

The Role of AI in Content Marketing

Within the past few years, we have been hearing more and more about Artificial Intelligence, AI, and how it can exponentially improve efficiencies wherever it is used. This is especially…

09Dec
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What Makes Great Content So Compelling? How to Add an Emotional Hook
By Dimitry Karloffin Copywriting

What Makes Great Content So Compelling? How to Add an Emotional Hook

Great content is crucial if you want any type of success with your online endeavors. It does not matter if you run an ecommerce store, YouTube channel, or blog that…

07Dec
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6 Tips for Writing an About Us Page
By Boris Dzhingarovin Copywriting

6 Tips for Writing an About Us Page

When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going…

12Nov
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Understanding the Difference Between Copywriting and Content Writing  
By Dimitry Karloffin Copywriting

Understanding the Difference Between Copywriting and Content Writing  

The written word is a powerful tool but it’s also a complex instrument. Brands rely on words to reflect their values, reach their target audiences, and engage potential customers. From…

05Nov
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Why Accuracy Is Vital in Finance and Health Content Creation
By Dimitry Karloffin Copywriting

Why Accuracy Is Vital in Finance and Health Content Creation

It should go without saying that quality content should always be accurate, no matter what the niche. However, when it comes to industries that are strictly regulated, it is even…

08Jun
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7 Tips for Levelling Up Your Content Strategy in 2021
By Boris Dzhingarovin Copywriting

7 Tips for Levelling Up Your Content Strategy in 2021

Content marketing acts as a lever on organic traffic when handled well. However, if you are failing to capitalize on potential opportunities, you’ll find that less traffic is available to…

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