Long-form content is said to be better than shorter content for a couple of reasons. One, longer content can perform better on search engines. Two, long-form content can lead to…
Category: Copywriting
The Dos and Don'ts of Ad Design On Search and Social
PPC and online ads can be one of the most powerful tools when used correctly. Or it can be a money pit in the wrong hands. A lot of it…
5 Tips for Writing Product Descriptions That Sell
Product descriptions are a vital component of any digital marketing strategy. Yes, your descriptions should aid potential customers in deciding whether your product is right for them or not, but…
How to Use Analogies and Metaphors to Write Compelling Copy
There are many ways to write compelling copy. You can be direct and straightforward, with very little linguistic flavoring sprinkled in along the way, or you can be an extravagant…
10 Reasons You're Failing Miserably at Blog Writing
A company blog can add tons of value to your website and seriously improve your SEO efforts and Google ranking. Writing and publishing blog posts on your company site provides…
7 Tell-tale Signs of a Bad Copywriter
Hiring the right copywriter is essential if you want your business to project the right image, make an impact, and increase conversion. Hiring a bad copywriter could be disastrous for…