If you put your heart and soul into the content that you produce for your website, whatever form it might be in, then it is only natural to want to…
Category: Copywriting
How to Write the Perfect 'About Us' Page
Every website should have an ‘About Us’ page; fortunately, most do. But there are a lot of websites that are taking the wrong approach or underutilizing this part of their…
4 Hacks for Improving Your Blog While You're Stuck in Lockdown
The lockdown necessitated by the coronavirus pandemic has thrown up all manner of unique and unforeseen challenges for businesses and content creators. However, being in lockdown is also an opportunity…
The Hitchcock Theory for Image Placement - How to Use it in Your Content
The way that Alfred Hitchcock was able to wield a camera and compose a shot has left a lasting impact on the worlds of cinema and photography. Marketers can learn…
5 Ways to Test and Improve the Readability of Your Content
If you want to hold a reader’s attention for the duration of a long-form article or give your SEO a sustainable SEO boost, one of the most effective things you…
How to Turn Old Posts into Successful Long-Form Content
Long-form content is said to be better than shorter content for a couple of reasons. One, longer content can perform better on search engines. Two, long-form content can lead to…