The lockdown necessitated by the coronavirus pandemic has thrown up all manner of unique and unforeseen challenges for businesses and content creators. However, being in lockdown is also an opportunity…
Category: Copywriting
The Hitchcock Theory for Image Placement - How to Use it in Your Content
The way that Alfred Hitchcock was able to wield a camera and compose a shot has left a lasting impact on the worlds of cinema and photography. Marketers can learn…
5 Ways to Test and Improve the Readability of Your Content
If you want to hold a reader’s attention for the duration of a long-form article or give your SEO a sustainable SEO boost, one of the most effective things you…
How to Turn Old Posts into Successful Long-Form Content
Long-form content is said to be better than shorter content for a couple of reasons. One, longer content can perform better on search engines. Two, long-form content can lead to…
The Dos and Don'ts of Ad Design On Search and Social
PPC and online ads can be one of the most powerful tools when used correctly. Or it can be a money pit in the wrong hands. A lot of it…
5 Tips for Writing Product Descriptions That Sell
Product descriptions are a vital component of any digital marketing strategy. Yes, your descriptions should aid potential customers in deciding whether your product is right for them or not, but…