Have you ever noticed that certain words or phrases seem to pop out at you every time you read them? These are called “buzz words” and for a very good…
Category: Copywriting
The Role of AI in Content Marketing
Within the past few years, we have been hearing more and more about Artificial Intelligence, AI, and how it can exponentially improve efficiencies wherever it is used. This is especially…
What Makes Great Content So Compelling? How to Add an Emotional Hook
Great content is crucial if you want any type of success with your online endeavors. It does not matter if you run an ecommerce store, YouTube channel, or blog that…
6 Tips for Writing an About Us Page
When running a business and creating a website for it, it can be all too easy to make the mistake of thinking that writing your About Us page is going…
Understanding the Difference Between Copywriting and Content Writing
The written word is a powerful tool but it’s also a complex instrument. Brands rely on words to reflect their values, reach their target audiences, and engage potential customers. From…
Why Accuracy Is Vital in Finance and Health Content Creation
It should go without saying that quality content should always be accurate, no matter what the niche. However, when it comes to industries that are strictly regulated, it is even…