AI natural language processing has seen some major advances in recent years. It is now fairly common for sites to use AI chat bots to interact with visitors to handle…
Category: Copywriting
The Differences Between Content Writing and Copywriting Explained
In a broader sense, copywriting does fall under the umbrella of content writing. After all, marketing and sales copy is also content and anyone who writes them is technically writing…
How Useful are Readability Checkers for Content Writers?
Readability is defined as how readable a piece of writing is. Is it legible? Does it have a clear focus? Is it grammatically sound? It is a term associated with…
Why Poor Web Copy Can Harm Your Brand
Have you ever noticed that certain words or phrases seem to pop out at you every time you read them? These are called “buzz words” and for a very good…
The Role of AI in Content Marketing
Within the past few years, we have been hearing more and more about Artificial Intelligence, AI, and how it can exponentially improve efficiencies wherever it is used. This is especially…
What Makes Great Content So Compelling? How to Add an Emotional Hook
Great content is crucial if you want any type of success with your online endeavors. It does not matter if you run an ecommerce store, YouTube channel, or blog that…