Click fraud is one of the many methods that modern cybercriminals can use to defraud advertisers. It is also a means by which an unscrupulous business can cause harm to…
Category: Branding
3 Examples of Awesome Content Marketing
In today’s world, content is king. But with so much content around, it is becoming increasingly difficult to stand out from the rest, especially within the marketing sphere. Below are…
How to Use Infographics as a Marketing Tool
Infographics, images that are designed to convey information to the reader, have become an increasingly common sight in recent years. Infographics are regularly shared across social media, and this is…
How Chatbots Can Complement Your Content Marketing Efforts
Chatbots have become an increasingly common sight online. Most of us now regularly visit websites that feature chatbots, either as a form of customer support or as a means of…
How to Craft a Press Release that has Real Value as a Marketing Tool
When you know that your product or service is newsworthy, you want major publications to write about it – so it’s not surprising that you’re feeling frustrated if nobody has…
Top 5 Mistakes Small Businesses Make with Marketing
One thing that troubles small business owners worldwide is marketing; your marketing strategy can make or break your business, no matter which industry you are operating in. Brands and businesses…