In this day and age, with the rise of social media and smartphone use, the incorporation of popular online personalities into media campaigns has practically exploded. Dubbed ‘influencers’, these people…
Category: Branding
How Much Is Your Domain Worth?
Domain names cost anything from nothing to a few dollars per year or even hundreds of thousands or millions of dollars. They are some of the most interesting digital assets…
10 Changes You Must Make To Ensure Your Website Is Compliant for Disabled Users
It’s no secret that in order for businesses to be competitive in today’s heavily reliant digital landscape, a website is an absolute must. And it’s not a matter of quickly…
Why Retail Businesses Can't Afford to Ignore the Mobile Shopping Trend
The face of retail is changing fast, and so are the habits of online consumers. Mobile has now officially surpassed desktops when it comes to searches and this trend will…
What To Do if Your Brand Reputation has Taken a Hit Due to Covid
Protecting your brand should be a priority for any business, but it’s even more important now. People are scrutinizing corporate behavior more intensely, whether it’s what they do or say.…
How to Create Effective PDF Marketing Materials
PDFs can be a very powerful tool in the right hands when used correctly. They can be a great way to introduce a product. Or they may be used to…