Podcasts have been growing steadily in popularity over the past few years, and the COVID19 pandemic appears to have given them that final push, with more people spending time at…
Category: Branding
Psychology and Marketing - 4 Tips to Improve Engagement
When it comes to engaging with people on social media and through the company website, businesses need to go much deeper than just posting generic content and hoping it does…
How to Work with Micro-Influencers to Market Your Brand
In this day and age, with the rise of social media and smartphone use, the incorporation of popular online personalities into media campaigns has practically exploded. Dubbed ‘influencers’, these people…
How Much Is Your Domain Worth?
Domain names cost anything from nothing to a few dollars per year or even hundreds of thousands or millions of dollars. They are some of the most interesting digital assets…
10 Changes You Must Make To Ensure Your Website Is Compliant for Disabled Users
It’s no secret that in order for businesses to be competitive in today’s heavily reliant digital landscape, a website is an absolute must. And it’s not a matter of quickly…
Why Retail Businesses Can't Afford to Ignore the Mobile Shopping Trend
The face of retail is changing fast, and so are the habits of online consumers. Mobile has now officially surpassed desktops when it comes to searches and this trend will…