Direct Marketing is a marketing technique that involves using one or more channels to send a message to the customer. The message is delivered directly to the customer, without an…
Category: Branding
Why Click Bots Are So Dangerous to PPC Advertisers
Click bots present a very real and present danger to PPC (Pay-Per-Click) Advertisers. To understand the issue better, we examine Pay-Per-Click advertising, how click bots work, and click fraud. For…
How To Get Your Online Business Noticed
Are you struggling to get your online business noticed? This is a problem that many entrepreneurs find whether they have just launched the business or it has been around for…
6 Key Strategies for Marketing an Amazon Store
Amazon is the biggest e-commerce website in the world, which means businesses cannot afford to ignore it. Businesses of all sizes can use the platform to reach millions of shoppers…
How Podcast Creators Can Leverage Twitter
Are you a podcaster who is looking to take your passion to the next level? Do you have goals that you are hoping to reach in terms of your subscribers…
Why is Google Phasing Out Cookies from Chrome?
The world of digital marketing is bracing itself for a change in the marketplace. Google announced at the start of 2020 that they would be phasing out third-party cookies in…