The craze for the Agile approach has been sweeping through the world of marketing for years now. What started out as a software development technique has evolved into one of…
Category: Branding
Is Traditional Media Advertising Dead in the Water for 2021?
2020 has been a challenging year for everyone. Other than a select few businesses and industries that have managed to flourish in the face of coronavirus, most sectors are experiencing…
How to Use LinkedIn Profile Targeting - And Why
LinkedIn is by all means a unique social media channel that has no equal in the B2B segment. This is largely due to the fact that unlike other more popular…
Best Practices for Google's Responsive Search Ads
In 2018, Google rolled out responsive search ads. This is a new ad format that changes A/B testing for the better, taking advantage of machine learning to craft different ads…
How to Devise an Appropriate Advertising Budget for Your Website
Advertising and marketing have been around for as long as capitalism has been alive. We have come a long way from when people stood shouting in market squares, to a…
The Top 8 Video Conferencing Tools for Virtual Client Meetings
Over the last ten or so years, video calling and conferencing has grown steadily to become an absolutely necessary tool for teams in different locations, home-based and remote employees and…