Any business owner would be frustrated to learn that potential customers are leaving their e-commerce site and their conversion rates are low due to a poor visitor experience. Sadly, however,…
Category: Branding
A Guide to Socially Responsible Marketing
Although there are government bodies tasked with the oversight of ethical marketing and social responsibility, this isn’t the only reason why it is our obligation to meet the challenge. In…
Video Marketing Tips - How to Write a Script
A successful marketing video starts with an effective script. Whether you want to produce an advertisement, explainer or product video, there are several elements that need to be considered. If…
Are Celebrity Brand Endorsements Worth Paying For?
When it comes to advertising, businesses need as much help as they can get to ensure their product becomes known in the target markets. Doing this is not always as…
The Pros and Cons of Website CAPTCHAs
CAPTCHAs are all around us. At this point, most of us have accepted them as a normal everyday occurrence when using the internet. However, their use is still heavily debated…
How to Handle Malicious and Fake Online Reviews
If there is one thing that can be said about the internet, it would be that it is a double-edged sword. Any business owner can tell you that. Online reviews…