Every modern business collects and uses data in one capacity or another. The problem is that as businesses grow, the amount of data they collect also grows and starts to…
Category: Branding
The Building Blocks of a More Eco-Friendly Business
It is possible to build a sustainable business that benefits the environment, customer satisfaction, and the bottom line. Today, more than ever, consumers are looking for sustainable companies and sustainable products.…
How to Create a Successful Marketing Strategy on Shopify
Creating and launching an eCommerce business is a popular option today for those who want to start their own company. And, Shopify has grown to become one of the most…
What Makes an Authoritative Content Funnel?
Content marketing is a critical part of digital marketing that helps drive traffic, generate leads, build authority, and increase sales. A content marketing funnel connects different types of content, helping…
How Local Business Reviews Affect Consumer Behavior
When it comes to building a strong online reputation and presence for your business, understanding the impact of local business reviews is key. And there are several surveys that are…
How to Track Offline Conversions in Google Ads
If your business is only tracking the conversions that directly happen on the business website, then chances are that you are missing out on the full story of how your…