The nofollow tag or HTML attribute has long been an important part of search engine optimization (SEO) because it lets webmasters specify whether they want Google and other search engines…
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Building a Profitable Relationship with a Social Media Influencer
Social media influencers are an indispensable part of the modern digital marketing landscape. Influencers are trendsetters, the kind of people who can make or break a business with one recommendation.…
5 Tips for Writing Product Descriptions That Sell
Product descriptions are a vital component of any digital marketing strategy. Yes, your descriptions should aid potential customers in deciding whether your product is right for them or not, but…
How to Use Analogies and Metaphors to Write Compelling Copy
There are many ways to write compelling copy. You can be direct and straightforward to write compelling copy, with very little linguistic flavoring sprinkled in along the way, or you…
Incorporating SEO into Blog Posts – 6 Essential Tips
When it comes to digital marketing, SEO is one of the most important and essential techniques you can use, as not only is it hugely effective, but it doesn’t have…
7 Link Building Strategies That Actually Work
Many years ago, link building – just like search engine optimization and various forms of digital marketing – was a straightforward concept. Such practices could be blatantly pursued through shady…