SEO is a vital consideration for any website. Without proper SEO in place, your website will be doomed to languish in obscurity. Search engines drive the majority of internet traffic…
Author: Dimitry Karloff
Brand Building Tips for Tech Startups
Standing out in the modern tech industry takes some doing. For just about any technology you can think of, there is now a multitude of brands and businesses vying for…
What to Do When a PPC Strategy Isn't Working
PPC marketing is hugely effective – when it’s done right. When you can’t get a PPC campaign off the ground or you are struggling to make your usual strategy pay…
How is BERT Affecting SEO?
Google isn’t always great at communicating exactly what each of its major algorithm updates means for webmasters. This is a constant source of frustration for SEO professionals who often find…
What is Semantic Search and How Important Is It?
The search engine landscape is regularly morphing and shifting. New innovations appear all the time, often dramatically changing the way that both users and websites approach search engines. But semantic…
5 Key Social Trends for 2020
Social media platforms are vital battlegrounds for any business looking to promote their brand and make a splash with new audiences. But while every business today maintains a social media…