As the world becomes more and more digitized, companies of all sizes are always looking for new ways to optimize their online presence. And one of the most important ways…
Author: Dimitry Karloff
A User Guide to Split Testing on Social Media
Split testing, also known as A/B testing, is a universal process refinement system that is used to test and then compare results from two similar processes implemented in similar scenarios,…
5 Things Popular Blogs Do to Boost Traffic
If you are thinking of building a blog and you want it to be massively successful, you should learn how popular blogs got to where they are today. By looking…
A Guide to Google Analytics 4 (GA4)
Today’s marketer faces some unique challenges. Privacy laws make it harder to analyze customer data. Additionally, the landscape of channels users utilize increases the scope of data needing to be…
8 Common Keyword Research Mistakes to Avoid
The overall goal of digital marketing is to be found online, which means rising to the first page of the SERPs. To help achieve this, content marketers put plenty of…
What Makes an Authoritative Content Funnel?
Content marketing is a critical part of digital marketing that helps drive traffic, generate leads, build authority, and increase sales. A content marketing funnel connects different types of content, helping…