The craze for the Agile approach has been sweeping through the world of marketing for years now. What started out as a software development technique has evolved into one of…
Author: Dimitry Karloff
How to Identify Website Crawling Issues
Once you have researched relevant keywords and created the relevant copy, the next step in the process is getting your site indexed. However, your website has to be crawled before…
Best Practices for Google's Responsive Search Ads
In 2018, Google rolled out responsive search ads. This is a new ad format that changes A/B testing for the better, taking advantage of machine learning to craft different ads…
How to Devise an Appropriate Advertising Budget for Your Website
Advertising and marketing have been around for as long as capitalism has been alive. We have come a long way from when people stood shouting in market squares, to a…
6 Ways to Improve Your Google Quality Score
If you are trying to get the most out of PPC, especially Google Ads, you need to understand what your Google Quality Score is and how it affects your ads…
Everything You Need to Know About Google's Local Trust Pack
Google has implemented a plethora of algorithm changes in recent years to give users confidence in the results they see. Particularly for those seeking answers, products or services, the need…