Link Building Strategies to Boost Your E-commerce SEO

Link building is a crucial part of any SEO strategy, but it’s especially important for e-commerce websites that rely on search engine traffic and conversions. The more high-quality backlinks you can acquire, the more authority and relevance Google will assign to your site. This in turn leads to higher rankings, more organic traffic, and ultimately … Read more

How to Use Google Trends for Keyword Research

Keyword research is crucial for search engine optimization because of how Google and other search engines work. Users perform searches using keywords and queries (search terms). Including relevant keywords in your content means search engines are more likely to show your page(s) when users perform searches that include them in their queries. SEOs and marketers … Read more

A Look at How the Google Antitrust Trial Could Impact the Internet

The Google antitrust trial is arguably the most important case of its kind in decades, and the outcome can have serious implications for how we interact with the internet. The US Department of Justice (DOJ) has made allegations against Google for abusing its power within the search and advertising markets to stamp out competition. These … Read more

How to Take Good Instagram Photos

So many people are on Instagram sharing posts of their life, photos of pretty sunsets, and photos of delicious food. It’s no wonder that Instagram has become the world’s leading photo-sharing app. People want to share their life through pictures and videos with their friends and family. We’ve got some pro tips so you can … Read more

The Building Blocks of a More Eco-Friendly Business

It is possible to build a sustainable business that benefits the environment, customer satisfaction, and the bottom line. Today, more than ever, consumers are looking for sustainable companies and sustainable products. They are also looking for brands that embrace a green lifestyle. So how would a more eco-friendly business look? How can you create a more … Read more

Video Marketing Tips for Mobile Customers

With the number of people consuming video content online and the average number of minutes they watch increasing every time you look at the numbers, marketers can see just how important video marketing has become. Video marketing is now an important tool on every channel and platform, with over 80% of marketers having some form … Read more