In recent years, AI and Machine Learning have impacted the SEO and digital marketing industry tremendously. These new technologies have completely transformed the SEO space and revolutionized it.
In this article, we will take a look at the future of SEO with AI and Machine Learning. We will go over the various aspects that this technology could empower within the SEO space and the strategies that this can be incorporated into.
What Is Artificial Intelligence?
AI is a very vast subject in the computing world. It is a subject that focusses on building smart machines.
AI software and machines perform typical tasks intelligently at a human level. Most importantly, AI is a versatile science and can deal with a variety of approaches.
The programming of AI depends on the following skills:
The process of deep learning and machine learning are creating alternate patterns. This means that they are making a huge impact on all sectors.
What is Machine Learning?
Machine Learning is a subordinate of AI. This is a type of computer science that utilizes data and algorithms. Afterwards, it then mimics the manner in which humans tend to learn and this helps them improve their accuracy and skills on a constant basis.
Machine Learning also helps in the development of various computer programs. This enhances its ability to automatically improve and learn through experience without any human interference.
The process of Machine Learning is through collecting data and observations and looking for patterns in this data. It then makes decisions with actionable information. It allows computers and software to adapt automatically.
How Are AI and Machine Learning Impacting SEO?
Machine Learning and AI are both used for several applications in SEO. Almost all search engines in the modern world use these technologies heavily.
Machine Learning and AI have completely transformed the SEO and content creations spaces.
AI can extract precise insights from data at a large scale which is perfect for SEO. This data can be collected in real-time, making it a great SEO tool.
Below is a list of examples of AI and Machine learning applications that are useful for SEO:
- Keyword research
- Topic discovery
- Content optimization
- Text and speech search
- Improved user experience
- Content marketing
How Will Machine Learning and AI Shape The Future of SEO?
Machine Learning and AI are completely evolving the SEO space. The use of algorithms helps computers process data and make decisions.
Below we’ll go over the future scopes of SEO with AI and Machine Learning assistance.
Optimizing Video Content
Search now has the ability to differentiate between audio, images, and videos. As a result of this, the future will see visual content having a greater influence on SEO.
Search engines are also now using AI and Machine Learning to analyze visual content. This means that content creators of the future are optimizing heading and keywords within their content. This also means that content creators are making use of videos and images with SEO integration to reach their audiences.
Below is a list of facts about users who consume videos online:
- 78% of people watch videos online on a weekly basis and 55% of these people watch videos online every single day
- 54% of subscribers really want businesses and marketers to create and stream more video content
- 68% of video consumers say they would enjoy learning about new services and products from marketers by watching short videos
With the above information in mind, you can see how video content will have a much higher impact on SEO in the future.
Web Optimization with Mobile and Voice Search
Voice searches and mobile devices such as cell phones are now also changing the SEO game. A recent Google study found that people now use their mobile devices for 40% of searches. This means that brands and businesses need to utilize the opportunity to make their content and website mobile-friendly.
This can help websites, especially with Google’s new mobile algorithm. Search engines are now completely relying on Machine Learning and AI to help businesses reach their audiences.
Voice searches are now also on the rise. Some examples include Google Assistant, Siri, and Cortana. These systems are becoming more dynamic to keep up with demands. The future of SEO will see websites incorporating a voice search strategy.
Search Ranking Factors
Google features AI solutions such as RankBrain that aims to understand the intent and context of website content. It also helps to analyze search intent which, therefore, helps users discover a range of new websites.
The content on a website needs to be straight to the point and in line with the intent of the searcher. This means that search ranking will move forward in the future and away from older factors such as content relevance, context, keyword density, and value.
The Impact of Virtual Reality
Virtual reality is forever evolving, and it is useful in many different industries. Audiences are now captivated by virtual spaces, especially as these are becoming increasingly popular.
This means that businesses and marketers are now optimizing their content so that audiences can access their content from the comfort of their own home, leaving a memorable impact.
An example of this is an application that IKEA introduced. This virtual reality application allows users to view any piece of furniture in a room in their home. This means that users can physically see the item in their home and visualize it without having to go to a physical store. Applications that use this type of technology provide a sense of loyalty and trust for the customers.
As you can see, AI and Machine Learning are shaping the future of SEO and come with a number of advantages. These types of technologies are helping to expand the horizons of current SEO strategies and are evolving the face of SEO and marketing.
AI and Machine Learning will help marketers develop engaging content for their businesses that will help them to maintain great relationships and interactions with their target audience.