How to Plan for a Possible TikTok Ban in the US

Despite emerging in China in 2016, TikTok became a global sensation during the Covid-19 pandemic. With people forced to stay indoors, they turned to alternative methods of engaging with the world and entertaining themselves, and the video platform offered a no-fuss means of doing this. Since then, it has become a go-to for marketers, celebrities, … Read more

How to AI-Proof Your Content

AI and related content creation tools are here to stay. Discussions about the role of ChatGPT in content creation and whether it will make people’s jobs easier or replace them have been going on for a while now. Although it seems both will eventually happen, that day is not here yet. AI content creation tools … Read more

How to Take Good Instagram Photos

So many people are on Instagram sharing posts of their life, photos of pretty sunsets, and photos of delicious food. It’s no wonder that Instagram has become the world’s leading photo-sharing app. People want to share their life through pictures and videos with their friends and family. We’ve got some pro tips so you can … Read more

A Guide to Google FLEDGE Features

When Google announced that it would start phasing out third-party cookies from the Chrome browser, digital markets had to begin thinking about potential solutions. Without third-party tracking cookies, targeted advertising would become more challenging. Marketers had to find a balance between behavior and interest tracking across the internet and ensuring customer privacy. Google has said … Read more

A Beginner’s Guide to Page Indexing

Google has to crawl and index your website before its pages are ranked on its search engine result pages. A page is said to have been indexed if it has been visited by a Googlebot (Google Crawler), analyzed for content and meaning, and then stored in Google’s index. Indexed pages are then eligible to be … Read more

The Benefits of Using Excel Pivot Tables in a Digital Marketing Campaign

Every modern business collects and uses data in one capacity or another. The problem is that as businesses grow, the amount of data they collect also grows and starts to become unmanageable. Managing this data also becomes a heavy time-consumer that costs a business more than it benefits it. The right tools make it much … Read more