Most things in computing are divided into generations. You might have heard of the first-generation Apple or IBM computer, and you likely have heard of the fifth generation of phone…
With the success of TikTok and the soar in people taking advantage of Instagram’s ‘Reels” feature, YouTube has decided to have a stab at the integration of a short video…
Explainer videos are an ideal way of both generating new leads and keeping existing customers. Easy to share on social media platforms such as YouTube or included in email marketing…
Single-page websites come in three main types; landing pages with long-form content, parallax scrolling pages, and pages where more content is loaded as your visitors scroll down. Instead of your…
Modern marketing relies heavily on data collection. Tags, the code snippets that collect that data for analytics tools and digital marketing platforms, play an essential role. Traditionally, marketers relied upon…
Marketing would be a lot easier and more effective if every potential customer or website visitor converted after only one interaction with a business or brand. Unfortunately, this does not…