Whether a topic is boring is, perhaps, subjective. After all, some people swoon over concrete articles and in-depth research papers on advanced electronics. But unless you are an expert in…
Year: 2020
How to Work Out What Happened When You Lose Your Search Ranking Spot
You may not believe that there is a valid reason for it, but it is common for a search ranking spot to be lost. Noticing that your website has lost…
What's Changed in SEO in the Last Decade?
First, it was the Panda algorithm update from Google that did away with basic websites that did not conform with their high user experience standards. Then, the Penguin update helped…
What is Search Engine Optimization?
SEO (search engine optimization) is the process of ensuring that your website appears on the top of the SERPs. This process involves optimizing various elements of your site to increase…
The Most Disastrous Google Ad Mistakes - And How to Avoid Them
When it comes to digital marketing methods, Google ads are one of the most powerful for many reasons. They’re one of the best tactics to get instant traffic, but also…
4 Tips for Understanding Search Intent
SEO is more than using a random string of keywords and peppering them throughout your content. It’s ultimately about accomplishing your final goal: turning visitors into buyers. And to do…