How to Monitor Brand Mentions

Brand mentions may be the hottest buzzword in digital marketing right now, but it is certainly not a new concept. Ever since the days of OOH and TV ads, brands have been actively monitoring different channels as a way to measure their value to customers. The only difference is that you now have more channels … Read more

SEO vs SEM: A Look at the Main Differences

It is essential that every business has an established online presence so they can easily communicate with existing customers, as well as being a method of appealing to and generating future customers. Businesses often establish and develop this online presence by implementing a digital marketing strategy. SEO and SEM are techniques of internet marketing that … Read more

10 Free SEO Tools Worth Using in 2019

Search Engine Optimization, commonly referred to as SEO, is the process of gaining internet traffic from organic and free search results provided on search engines, such as Google, Bing and Yahoo. All major search engines display results for users based on what the search engine considers most relevant to them. SEO is used as part … Read more