SEO stands for Search Engine Optimization. It is what companies use to develop their internet presence by ranking higher on a Search Engine Results Page (SERPs). This may sound complicated, but there are many simple techniques that can be used to boost your presence online.
SEO has become one of the most popular and competitive aspects of digital marketing in recent years and having a strong SEO strategy can set you apart from your competitors. This because using SEO strategies in the right ways can help a website gain extra internet traffic that they would otherwise have to pay for through advertisements.
Establishing the right SEO strategy for your company or website will require your time and effort, as well as critical thinking about how to attract your target audience. However, there is no reason why it must cost a fortune.
The internet has made the world a rapidly shifting place, and just like everything else in modern society, popular SEO techniques can quickly change or no longer work. So, here are some of the best low budget SEO techniques that will still work a charm in 2019!
Define Your Content
It is important that your website is clear, and your content is well defined. When you are trying to build up a website and its content then you can find yourself just wanting to fill it up. But it is essential that you define the aim of your website and stick to content within that field.
You don’t just have to talk about the products or services that you provide within your content, and you can successfully establish your brand identity by adding helpful and informative content to your site. This can include How-To articles that are more likely to flag up on search engine optimization results, which will draw extra attention to your site.
Find the Right Keywords
Using the right keywords is an essential aspect of establishing the right SEO strategy for your website and failing to do this can be catastrophic for your overall brand identity as well as your SEO campaign. The keywords are what you will base your content around as this is what will flag up your site when someone searches those phrases.
There are loads of great free tools out there such as Google Keyword Planner, which you can use to search the volume of a set of keywords. It will be no surprise that Google is the most popular internet search engine platform out there and that is unlikely to change anytime soon, so using this free tool can create a great basis for your SEO techniques.
Another free technique you can use to get the best keywords is Answer the Public, which is a tool that finds commonly asked questions by internet users on blogs and social media and transforms this data into efficient keywords.
Optimize Titles and Headings
A popular recent SEO technique is to include the use of effective keywords in the titles and headings within your content. Just as you would add your keywords wherever possible throughout your content, you should make sure that they also feature in your titles and headings. The title is the most important aspect of your content, as this is the first thing that your audience will see, and it will be the deciding factor in whether they continue to look through your content.
Did you know that the average person only spends 37 seconds reading online content before they click away? So, make sure that you make the most of this limited time and grab the attention of your audience quickly. You need to provide your audience with what they want in a quick time frame before you lose their interest and attention to someone else. So, use keywords to label the content and make it clear to the reader what it is about, and why they should continue reading.
Increase Site Speed
So, while this isn’t a new SEO technique, it is still just as important in 2019 as it was in 2010 when Google announced that site speed would be considered as a ranking factor in their search engine results page.
The speed of your website and how long it takes for a user to navigate it is a basic SEO technique. People don’t want to wait around to gain access to the information they need. Rather than sit and wait for your pages to load, instead they will go elsewhere!
You should be sure to check that you use the best web-hosts around that offer the best speed for your website. However, if this costs more than what your budget allows for then you should consider making your content less resource-heavy, such as removing long videos or flash animations. This doesn’t mean that your site will be boring, just means that your audience can access your content quicker.
Many people now search for reviews on a company’s services or products before they part with any money, so it is important that reviews are available for them to access. You can do this easily by asking your pre-existing customers to give you a review online after they have used you or your products.
This will be no problem at all if you offer a good quality service, but reviews will help you to rank higher in the search engine results!
Make Sure Your Content is Fresh
As of January 2019, there were over 1.94 billion websites on the internet, so it is not easy to try and get you and your brand noticed online. One of the best ways to do this though is to make sure that you always produce fresh and high-quality content. You need to give your audience a reason to pick your content instead of other sites.
Initially, establishing your SEO strategy can be a daunting process, but by keeping on top of recent SEO techniques, you can be sure to boost your internet traffic and make your brand well-known with your audience.